Mid-Autumn Mooncake Festival

Client: The Gardens Mall
Theme: Wonderfilled Mooncake Festival
Brief: To create a series with a mix of childlike wonder and fun with their featured mooncakes

THE KEY VISUAL

To give a shoutout to the original story featuring Chang Er without appearing too serious,
this campaign surrounds the magical rabbit that accompanied Chang Er on the moon.


THE PROCESS



Mini stories were drafted as a guide for the product photography.
This format was used for the final display on their Instagram as their social media campaign.


THE CAMPAIGN

I’m a¬†full time visual designer that specialize in branding design with watercolor illustrations. I love creating with my brushes and watercolor.

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