Client: The Gardens Mall
Theme: Wonderfilled Mooncake Festival
Brief: To create a series with a mix of childlike wonder and fun with their featured mooncakes
THE KEY VISUAL
To give a shoutout to the original story featuring Chang Er without appearing too serious,
this campaign surrounds the magical rabbit that accompanied Chang Er on the moon.
Mini stories were drafted as a guide for the product photography.
This format was used for the final display on their Instagram as their social media campaign.